The Content Marketer's Guide to Thought Leadership

By Rebecca Riserbato Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their…

Aaron March 28, 2022

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

By Michael Bürgi Although it generated a few headlines when it was announced in late February, YouTube’s move to present its content wares to media…

Aaron March 28, 2022

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

By Kristina Monllos If you’re heading to Coachella next month, you’ll likely see billboards for Jaja Tequila, the spirits brand from the viral Instagram meme…

Aaron March 28, 2022

LeBron James Is The Most Hated Player In The NBA, According To Twitter

By Adam LAKE BUENA VITA FLORIDA, SEPBER 8: LeBron Jam #23 of Los Angeles Lakers reacts during … [+]Third quarter, against the Houston Rockets. Game…

Aaron March 27, 2022

Putin Seriously Underestimated The Power Of Social Media

By Adam Russian President Vladimir Putin met with the Governor of Russia’s Yamalo-Nenets Autonomous Region … [+]Dmitry Artyukhov, Kremlin Moscow. March 21st 2022. (Photo by…

Aaron March 26, 2022

Significant New Instagram Change Comes With A Big Catch

By Adam Users in the U.S. will soon have access to a once exclusive feature. Instagram has added new features to its shopping abilities. Getty…

Aaron March 26, 2022

Now That Russia Has Banned Facebook And Twitter, Here’s Your Alternative

By Adam Social media allowed speech to be restricted and culture censorship idea or thought control was cancelled … [+]In 3D Illustration style, it is…

Aaron March 25, 2022

20 Digital Marketing Ebooks Marketers are Reading in 2022

By Kayla Carmicheal The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about…

Aaron March 25, 2022

A Quick Guide to Conditional Formatting in Excel

By Erin Rodrigue Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the…

Aaron March 25, 2022

B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

By Lane Ellis The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on…

Aaron March 25, 2022

The Content Marketer's Guide to Thought Leadership | International Association of Digital Marketing Professionals (IADMP) - Part 573