Digital Marketing Strategies for Small Businesses

By Mary Smith Digital Marketing Strategies for Small Businesses Digital marketing seems to be challenging, especially for smaller businesses. Many do not know where to…

Aaron March 31, 2022

Women are driving significant gains in podcast engagement – Nielsen

By Adam The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were leaning into on-demand options well before media became…

Aaron March 31, 2022

59 Focus Group Questions for Any Purpose

By Lucy Alexander Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to…

Aaron March 31, 2022

How to Create a Perfect Blog Post Template in Google Docs

By cwainwright@hubspot.com (Corey Wainwright) Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper –…

Aaron March 31, 2022

Myth buster: Scrutinizing the fortunes of ad tech on the public markets

By Ronan Shields Ad tech is arguably one of the most polarizing cornerstones of the marketing industry. While some herald it as the future of…

Aaron March 31, 2022

Why The New Yorker is using more ‘voice’ in its daily newsletter

By Sara Guaglione The New Yorker switched up its daily newsletter, rolling out a voicier and more editorialized approach for readers’ inboxes. The idea is…

Aaron March 31, 2022

How marketers are leveraging creative refresh for CTV success

By MNTN Marketing teams are prioritizing the creative refresh as they work to drive video and CTV campaign performance. This process of updating ad creatives…

Aaron March 30, 2022

A Look Back at 30+ Years of Website Design

By pvaughan+myiakelly@hubspot.com (Myia Kelly) Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked…

Aaron March 30, 2022

Revenue Marketing: What It is and Why It Matters

By Kayla Carmicheal 91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them? As marketers, we’re…

Aaron March 30, 2022

Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed

By Lane Ellis What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals?…

Aaron March 30, 2022

Digital Marketing Strategies for Small Businesses | International Association of Digital Marketing Professionals (IADMP) - Part 570