By Firsthand Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through…

By Lee Odden I think we can all agree: marketing in the B2B world isn’t getting any easier. Traditional SEO has become less predictable (was…

By Sara Guaglione Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and…

By Michael Bürgi As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said…

By Full Editorial Given the swift changes happening in business now, every company needs a strong online presence. Partnering with a reputable digital marketing agency…

By Sara Guaglione A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media…

By Sam Bradley Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget…

By Full Editorial The world of side hustles is huge—there’s something out there for almost everyone, from delivering groceries to freelancing online. But with so…

By Seedtag Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution.…