WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars

By Seb Joseph WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The…

Aaron June 10, 2025

Rosé, deals, repeat: How to survive Cannes Lions

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s…

Aaron June 10, 2025

Why publishers should shift to selling agents, not ads

By Firsthand Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through…

Aaron June 9, 2025

The Laws of B2B Attraction: A Framework for Best Answer Marketing

By Lee Odden I think we can all agree: marketing in the B2B world isn’t getting any easier. Traditional SEO has become less predictable (was…

Aaron June 9, 2025

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

By nkelly@hubspot.com (Nataly Kelly) “I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing…

Aaron June 9, 2025

Lifestyle publishers rewrite the SEO playbook for AI-driven search

By Sara Guaglione Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and…

Aaron June 9, 2025

Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move

By Michael Bürgi As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said…

Aaron June 9, 2025

Digital Marketing Agency in Singapore: The Key to Growing Your Business in the Digital Age

By Full Editorial Given the swift changes happening in business now, every company needs a strong online presence. Partnering with a reputable digital marketing agency…

Aaron June 6, 2025

Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model

By Sara Guaglione A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media…

Aaron June 6, 2025

The case for and against… agencies making transparency their selling point

By Sam Bradley Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget…

Aaron June 6, 2025

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars | International Association of Digital Marketing Professionals (IADMP) - Part 57