Myth buster: Connected TV advertising’s major misperceptions

By Tim Peterson For as much as connected TV advertising has matured in the past few years, the emerging medium maintains a mystique that has…

Aaron April 12, 2022

Marketing Metrics

By Mary Smith importance of Marketing Metrics for a Medical Website A successful marketing campaign for a medical website will depend on carefully assessing marketing…

Aaron April 11, 2022

Elon Musk Is Poised For A Hostile Takeover Against Twitter

By Adam Tesla CEO Elon Musk attended the Gruenheide opening ceremony of the Tesla factory Berlin Brandenburg. … [+]Germany, 22 March 2022 ASSOCIATED PROPRESS One…

Aaron April 11, 2022

How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

By Nathan Chan Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business…

Aaron April 11, 2022

The Ultimate Guide to Building a Website Redesign Strategy

By adecker@hubspot.com (Allie Decker) So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated.…

Aaron April 11, 2022

Optimize for Success with A B2B Influencer Marketing Strategy Checklist

By Lee Odden The post Optimize for Success with A B2B Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog – TopRank®. …read more…

Aaron April 11, 2022

In Graphic Detail: Why people in ad tech are conflicted about what they do

By Ronan Shields The use of software to target and track the efficacy of ad campaigns is never far from the crosshairs of public opinion…

Aaron April 11, 2022

Media Buying Briefing: Overheard at the Media Buying Summit

By Michael Bürgi Media agencies are facing any number of challenges, from difficult clients to increasingly complex media investment choices and a multitude of measurement…

Aaron April 11, 2022

Why reporting and insights are the differentiating factors for ad tech providers

By Ben Holding Laura Goldstone, director of communications and brand strategy, AdDaptive Intelligence The process of B2B analytics has become the most significant differentiator when…

Aaron April 8, 2022

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

By cstec@hubspot.com (Carly Stec) Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for…

Aaron April 8, 2022

Myth buster: Connected TV advertising’s major misperceptions | International Association of Digital Marketing Professionals (IADMP) - Part 562