The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
By Michael Bürgi It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping…
By Michael Bürgi It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire…
By Lee Odden When most marketers think about influencer marketing, they still picture big names, huge audiences, and a certain element of celebrity or notoriety.…
By Zoe Ashbridge SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization…
By lbrowning@hubspot.com (Laura M. Browning) Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…
By Sara Guaglione It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with…
By Jessica Davies In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old…
By Chris Turn Keeping up with technology feels overwhelming for many of us. Whether you’re a small business owner in Johnson County trying to maintain…
By Adstra Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their…
By Full Editorial Financial uncertainty is something almost everyone experiences at some point. It’s that unsettling feeling when you’re not sure what the future holds…