Dueling research on attention metrics shows its importance, but also there is work still to be done

By Michael Bürgi A pair of research studies on the topic of attention metrics reach similar conclusions about the importance of it as a KPI…

Aaron April 29, 2022

How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’

By Kristina Monllos Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to…

Aaron April 29, 2022

Trump Pens First Truth Social Post In 2 Months—After Vowing To Stay Off Twitter

By Adam Topline More than a year after he was banned from most mainstream social networks, former President Donald Trump posted a brief message Thursday…

Aaron April 29, 2022

Report: The brand’s guide to the future of social commerce

By Ben Holding Social media has become the number one channel through which consumers discover products and services. Given how much time consumers spend on…

Aaron April 28, 2022

One Reason TikTok Is The Most Popular Social Media App Of The Year So Far

By Adam Tyumen (Russia) – 21 January 2020: TikTok, Facebook app on the screen Apple iPhone XR getty It’s all about the algorithm. Social media…

Aaron April 28, 2022

How to Use Meta Business Suite (Formerly Facebook Business Suite)

By Neil Patel Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta…

Aaron April 28, 2022

11 of the Best Microsite Examples We've Ever Seen

By Jamie Juviler They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ……

Aaron April 28, 2022

How To Write Meta Descriptions

By Kayla Carmicheal I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new…

Aaron April 28, 2022

Ex-Twitter CEO Accuses Musk Of ‘Bullying’ Twitter’s Top Lawyer Gadde

By Adam The topline Former Twitter CEO Dick Costolo said Wednesday that Twitter’s soon-to-be owner, Elon Musk, incited harassment against the social media company’s top…

Aaron April 28, 2022

Media Briefing: With the looming cookie apocalypse, ‘fully prepared’ publishers are going it alone, while others want to band together

By Tim Peterson In this week’s Media Briefing, media editor Kayleigh Barber checks in on publishers’ post-cookie preparations. Half-baked BuzzFeed Inc.’s upfront presentation gets more…

Aaron April 28, 2022

Dueling research on attention metrics shows its importance, but also there is work still to be done | International Association of Digital Marketing Professionals (IADMP) - Part 557