Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

By Kristina Monllos In recent months, marketers have seemed to be more and more bullish on the metaverse. Pitches for various metaverse activations — some…

Aaron May 3, 2022

The Rundown: CTV platforms and ad-supported streamers kick off NewFronts Day 1

By Sara Guaglione Digiday’s NewFronts coverage is presented by Amazon. The Interactive Advertising Bureau’s four-day NewFronts digital video ad pitch-palooza kicked off Monday with a…

Aaron May 3, 2022

Musk Reportedly Seeks More Financing For Twitter Acquisition

By Adam Topline According to Reuters, Elon Musk wants additional equity financing for the planned purchase of Twitter worth $44 Billion, Reuters reported Monday. It…

Aaron May 3, 2022

Musk Criticizes Twitter’s Executive Compensation. Here’s How It Compares To Rivals Meta, Snap And Alphabet.

By Adam Topline Tesla billionaire Elon Musk has pledged to slash costs at Twitter—starting with executive and board salaries, though SME found they don’t seem…

Aaron May 2, 2022

The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)

By Neil Patel As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of…

Aaron May 2, 2022

How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

By Lee Odden As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal…

Aaron May 2, 2022

16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]

By Amanda Zantal-Wiener When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s…

Aaron May 2, 2022

Best Times to Post on YouTube in 2022 [Research]

By mbretous@hubspot.com (Martina Bretous) In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram.…

Aaron May 2, 2022

Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up

By Michael Bürgi Given that 2021 was a pretty active year for mergers and acquisitions (and minority investments) across the advertising landscape, the media agency…

Aaron May 2, 2022

Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events

By Kristina Monllos As awards shows and festivals return to be in-person, brands are showing up and increasing their experiential marketing efforts and Grey Goose…

Aaron May 2, 2022

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature? | International Association of Digital Marketing Professionals (IADMP) - Part 555