Future of TV Briefing: Ad-supported streaming enters the broadcast era

By Tim Peterson The surprising thing about the dominance of the “other digital video” category is that it excludes what are typically considered the primary…

Aaron May 4, 2022

Why Twitch signaled a recommitment to creators at IAB NewFronts

By Alexander Lee Digiday’s NewFronts coverage is presented by Amazon. During Amazon’s IAB NewFronts presentation on Monday, Twitch representative Sarah Iooss spent most of her…

Aaron May 4, 2022

Musk Reportedly Plans To Take Twitter Public A Few Years After Acquisition

By Adam The topline Elon Musk has told investors he’s wooing to fund his $44 billion deal to take Twitter private that they may be…

Aaron May 4, 2022

Retailer L.L. Bean Won’t Post On Social Media This Month

By Adam L.L. Bean label is displayed in the collar of a sweater, Thursday July 16, 2020. In the sweater collar, Thursday July 16th 2020,…

Aaron May 3, 2022

Off-page Seo: What Is It & How Can You Take Advantage of It

By Neil Patel As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t…

Aaron May 3, 2022

11 Companies on Pinterest That Are Crushing It

By lalfred@hubspot.com (Lestraundra Alfred) If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431…

Aaron May 3, 2022

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

By mbretous@hubspot.com (Martina Bretous) A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six…

Aaron May 3, 2022

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

By Kristina Monllos In recent months, marketers have seemed to be more and more bullish on the metaverse. Pitches for various metaverse activations — some…

Aaron May 3, 2022

The Rundown: CTV platforms and ad-supported streamers kick off NewFronts Day 1

By Sara Guaglione Digiday’s NewFronts coverage is presented by Amazon. The Interactive Advertising Bureau’s four-day NewFronts digital video ad pitch-palooza kicked off Monday with a…

Aaron May 3, 2022

Musk Reportedly Seeks More Financing For Twitter Acquisition

By Adam Topline According to Reuters, Elon Musk wants additional equity financing for the planned purchase of Twitter worth $44 Billion, Reuters reported Monday. It…

Aaron May 3, 2022

Future of TV Briefing: Ad-supported streaming enters the broadcast era | International Association of Digital Marketing Professionals (IADMP) - Part 554