How publishers are optimizing UX without sacrificing ad revenue

By Ben Holding Asaf Shamly, CEO and co-founder, Browsi User experience and advertising have been in a complicated relationship since the dawn of internet advertising.…

Aaron May 6, 2022

How Content Marketing & PR Combined Can Generate Leads

By Doug Bonderud Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content…

Aaron May 6, 2022

How To Create An Infographic In Powerpoint [+Free Templates]

By edevaney@hubspot.com (Erik Devaney) It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an…

Aaron May 6, 2022

B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

By Lane Ellis B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to…

Aaron May 6, 2022

The Rundown: TV networks, streamers concentrate on content categories on NewFronts Day 4

By Sara Guaglione Digiday’s NewFronts coverage is presented by Amazon. On the final day of the Interactive Advertising Bureau’s four-day NewFronts, TV networks, streaming services…

Aaron May 6, 2022

‘The office just needs to have a different purpose’: What one agency leader has learned from 10 years of remote-first work

By Kimeko McCoy As employers continue to beckon staff back to in-person work, many are reconsidering the role office space plays in workflow and company…

Aaron May 6, 2022

How publishers are optimizing UX without sacrificing ad revenue | International Association of Digital Marketing Professionals (IADMP) - Part 548