By Alexander Lee To promote the release of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive partnered with Snap and Game Informer…
By mbretous@hubspot.com (Martina Bretous) Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and…
By Adam Topline Following Elon Musk’s delay in reporting his huge stake in Twitter, which could have cost him thousands of dollars, The Securities and…
By Tim Peterson In this week’s Media Briefing, media editor Kayleigh Barber checks in on how publishers’ attempts to win over advertisers with their shoppable…
By Seb Joseph Marketers at the Walgreens-owned retail pharmacy chain Boots are settling down for a long, hard test to get the most from a…
By Gesten van der Post Some people have been calling Mark Zuckerberg’s focus on the metaverse as some kind of misplaced obession. But, actually, whatever…
By Adam Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of people indoors and in front screens. In addition…
By rob.ristagno@sterlingwoodsgroup.com (Rob Ristagno) As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on…
By Feta Dennis What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your…
By Lane Ellis What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word…
