‘A shift we’re participating in’: Reflections on the quarter with PubMatic CEO Rajeev Goel

By Seb Joseph Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations in ad…

Aaron June 1, 2022

‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off

By Kimeko McCoy At a time when many agencies are beckoning employees back to the office, Tinuiti is giving staff more time off. The New…

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Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

By Neil Patel Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how…

Aaron May 31, 2022

VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe

By Digiday Awards This year’s Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the…

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“The largest acquisition we’ve had”: Why eFuse is acquiring esports media business Esports.GG

By Alexander Lee The esports tournament and infrastructure platform eFuse has acquired the media outlet Esports.GG, with plans to roll the website and its social…

Aaron May 31, 2022

The new TV bundle – Nielsen

By Adam Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified…

Aaron May 31, 2022

8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

By elliemirman@gmail.com (Ellie Mirman) Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts.…

Aaron May 31, 2022

How Consumers Prefer to Interact With Brands [HubSpot Blog Survey]

By kbodnar@hubspot.com (Kipp Bodnar) All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more…

Aaron May 31, 2022

As esports organizations widen their revenue streams, valuation continues to be a challenge

By Alexander Lee The problem with valuations of esports organizations is that more often than not, they don’t add up. Sky-high valuations on non-profitable businesses…

Aaron May 31, 2022

How Front Office Sports is leveling up its branded content business through educational courses

By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Born out of a college class project in 2017, Front Office Sports is entering its…

Aaron May 31, 2022

‘A shift we’re participating in’: Reflections on the quarter with PubMatic CEO Rajeev Goel | International Association of Digital Marketing Professionals (IADMP) - Part 535