Snap’s AI play targets the advertisers tired of Meta and Google

By Krystal Scanlon Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long…

Aaron June 19, 2025

How taking a unified campaign approach helps brands outperform benchmarks

By Experian Marketing Services Chris Feo, Chief Business Officer, Experian Marketing Services Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns…

Aaron June 18, 2025

Return on Relationships: Beyond B2B Marketing with Amber Naslund, LinkedIn

By Lee Odden Recording Beyond B2B Marketing podcast interviews is quickly becoming one of my favorite things. Not only do they create space for meaningful…

Aaron June 18, 2025

Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues

By Michael Bürgi Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is…

Aaron June 18, 2025

Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places…

Aaron June 18, 2025

The case for keeping marketing budgets amid economic uncertainty

By Keen Decision Systems Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Consumer sentiment just hit its lowest levels since 2022 as tariffs and the…

Aaron June 17, 2025

Master the art of going viral on LinkedIn with Hala Taha's four-step formula

By kbodnar@hubspot.com (Kipp Bodnar) LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting…

Aaron June 17, 2025

The New Formula for Maximum Social Media Impact in 2025!

By Headlines Team A successful product launch, a new partnership, a significant milestone all begin with a carefully formed announcement. The traditional work of getting…

Aaron June 17, 2025

The DOJ faces growing calls to coordinate Google antitrust remedy efforts

By Ronan Shields Lobby group Movement for an Open Web has issued fresh calls for the Justice Department to coordinate its proposed remedies to address…

Aaron June 17, 2025

Omnicom partners with Amazon and Meta to build on live content and live shopping

By Michael Bürgi Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just…

Aaron June 17, 2025

Snap’s AI play targets the advertisers tired of Meta and Google | International Association of Digital Marketing Professionals (IADMP) - Part 53