4 Ways to Impress Your Boss | International Association of Digital Marketing Professionals (IADMP) - Part 526

4 Ways to Impress Your Boss

By Mary Smith 4 Ways to Impress Your Boss It is never easy to impress your boss. You want to do something a little different,…

Aaron June 24, 2022

For brands, first-party data is unlocking the cookieless ecosystem

By Ben Holding Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing…

Aaron June 24, 2022

B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

By Lane Ellis What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46…

Aaron June 24, 2022

Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’

By Kristina Monllos The war for talent between agencies and brands’ in-house agencies has cooled. Even so, for adland talent who’ve made the move in-house,…

Aaron June 24, 2022

How marketers are shaping CTV creative management and measurement in 2022

By Ben Holding Sponsored by MNTN Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its…

Aaron June 23, 2022

Understanding how campaign optimization pays off in an ever-expanding media landscape – Nielsen

By Adam Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April,…

Aaron June 23, 2022

22 Questions To Ask Hiring Managers (and HR) in a Job Interview

By lkolowich@hubspot.com (Lindsay Kolowich Cox) “Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview.…

Aaron June 23, 2022

Why Self-Awareness in Leadership is a Must-Have for Success

By esantiago@hubspot.com (Erica Santiago) As a leader, you need to accept that you are not always going to be right and you aren’t always going…

Aaron June 23, 2022

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

By Michael Bürgi Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the…

Aaron June 23, 2022

Publishers grapple with younger audiences avoiding the news

By Sara Guaglione Publishers have historically struggled to compete for audiences’ attention when they were shifting to consuming content on social media platforms like Facebook…

Aaron June 23, 2022