By Kristina Monllos The war for talent between agencies and brands’ in-house agencies has cooled. Even so, for adland talent who’ve made the move in-house,…
By Ben Holding Sponsored by MNTN Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its…
By Adam Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April,…
By lkolowich@hubspot.com (Lindsay Kolowich Cox) “Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview.…
By esantiago@hubspot.com (Erica Santiago) As a leader, you need to accept that you are not always going to be right and you aren’t always going…
By Michael Bürgi Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the…
By Sara Guaglione Publishers have historically struggled to compete for audiences’ attention when they were shifting to consuming content on social media platforms like Facebook…
By Michael Bürgi Continuing a drumbeat of e-commerce moves that it’s rolling out during Cannes Lions, Omnicom has partnered with the king of commerce, Amazon,…
By fneedle@hubspot.com (Flori Needle) Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges…
By Erin Rodrigue Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this…
