The Ultimate Guide to Content Creation

By cperricone@hubspot.com (Christina Perricone) Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the…

Aaron July 1, 2022

B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features

By Lane Ellis Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google and its YouTube business combined with Meta…

Aaron July 1, 2022

Gannett reviews employee blowback to social media policy memo after Roe overturn

By Sara Guaglione After receiving criticism for forbidding its journalists from posting their opinions on the Supreme Court striking down Roe v. Wade last week,…

Aaron July 1, 2022

‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights

By Marty Swant The U.S. Supreme Court’s decision to overturn its landmark ruling on Roe vs. Wade has companies still working through navigating how to…

Aaron July 1, 2022

Snapchat+ vs Twitter Blue vs … Facebook VIP?

By Adam Snapchat logos. (Photo: Lionel BONAVENTURE / AFP). (Photoby LIONEL BONAVENTURE/AFP via Getty … [+] Images) AFP via Getty Images With Twitter Blue being…

Aaron June 30, 2022

How to Generate More Leads Through Your Online Marketing Campaigns

By Neil Patel Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more…

Aaron June 30, 2022

Twitter Adds 2,500-Word ‘Notes’ Feature But Only For A Select Few

By Adam On a blue background, two symbols for comment signs or bubble talk. 3d render. getty Micro-blogging, say hello to real blogging. Twitter introduced…

Aaron June 30, 2022

Why the caliber of content is paramount for advertisers

By Ben Holding Agata Brodniewska, brand safety manager, Dailymotion Content is king when attracting consumers but is equally essential when courting advertisers. While both stakeholders…

Aaron June 30, 2022