By Index Exchange This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how…
By Barbara Jovanovic A few years ago, I was head of content at a health insurance company — a role that required a team of…
By Michael Bürgi The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an…
By Seb Joseph The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with…
By News Edition People often casually refer to selfish behavior as being “narcissistic” but true narcissism runs much deeper. People with Narcissistic Personality Disorder (NPD)…
By Alliant Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader…
By Nick Nelson LinkedIn just released its new 2025 B2B Marketing Benchmark: The Influence Report (pdf) featuring in-depth analysis from authors Mimi Turner and Jann…
By esantiago@hubspot.com (Erica Santiago) With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use…
By Tim Peterson This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price…
By Ronan Shields Index Exchange’s investment arm, IX Labs, has announced a “multimillion-dollar” partnership deal with investment fund First Party Capital, a further sign of…
