How to use freebies to optimize your lead generation
By Mandy Bray I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow…
By Mandy Bray I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow…
By Phill Agnew Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this…
By Krystal Scanlon Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its…
By Sara Guaglione This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning…
By Nick Nelson In-house content marketing teams have their hands full right now. Like all areas of marketing, they’re contending with constrained budgets and rising…
By Erin Pennings When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as…
By rsukhraj@hubspot.com (Ramona Sukhraj) Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a…
By Sam Bradley Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by…
By Tim Peterson This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.…
By Headlines Team While headlines often spotlight the rare tragedy of a plane crash, the far more common and far more dangerous road accidents continue…