Debunked by AI: The future of misinformation on social
By Alex Sventeckis Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities:…
By Alex Sventeckis Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities:…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…
By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Marigold Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building…
By Sam Bradley WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.…
By Lee Odden How “Best Answer” thinking and TopRank Marketing 2.0 can turn smart relationships into growth engines B2B marketing has never moved faster or…
By Alex Lieberman I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of…
By Tim Peterson This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect…