What is an Influencer: Types, Examples, & How Much They Make

By Neil Patel If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way…

Aaron August 10, 2022

How to Build a Robust Direct Marketing Strategy [+ Examples]

By mbretous@hubspot.com (Martina Bretous) Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article,…

Aaron August 10, 2022

Conference Connection: 25+ Top Late Summer & Fall 2022 B2B Marketing Events

By Lane Ellis As we look ahead to autumn and the push towards 2023, what are some of the key events, conferences and trade shows…

Aaron August 10, 2022

Magna research: The do’s and don’ts of native and repurposed advertising on TikTok

By Michael Bürgi Advertisers on TikTok need to follow a few best practices if they’re going to succeed on the platform, such as always thinking…

Aaron August 10, 2022

Covid and the case for labor movements: The Return podcast, episode 3

By Kimeko McCoy In the third episode of Digiday podcast The Return, Fitzco sees its first positive case of Covid-19. While the team is disappointed,…

Aaron August 10, 2022

Digiday+ Research deep dive: Twitter’s strength holds among publishers

By Julia Tabisz There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we…

Aaron August 10, 2022

How to Get on TikTok’s For You Page (FYP)

By Neil Patel TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three…

Aaron August 9, 2022

Facebook Business Manager: How to Use Meta Business Suite in 2022

By Caroline Forsey You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad…

Aaron August 9, 2022

The Best Podcasts of 2022: What You Should be Listening to Now

By Erin Rodrigue 32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are…

Aaron August 9, 2022

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

By Kristina Monllos Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project…

Aaron August 9, 2022

What is an Influencer: Types, Examples, & How Much They Make | International Association of Digital Marketing Professionals (IADMP) - Part 501