YouTube Challenges To Boost Subscribers in 2022

By esantiago@hubspot.com (Erica Santiago) With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days —…

Aaron August 12, 2022

B2B Marketing News: Faster B2B Marketer Journeys, LinkedIn’s Collective, Meta’s New B2B Targeting, Brand Media Investment, & Instagram’s Native Scheduling

By Lane Ellis Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers Facebook-parent company Meta has implemented an array of new…

Aaron August 12, 2022

Myth buster: Debunking common misconceptions about the metaverse

By Alexander Lee To learn about the most common misconceptions about the metaverse, Digiday reached out to a group of experts across the gaming, advertising…

Aaron August 12, 2022

WPP’s Rob Reilly on the power of creative excellence

By Carly Weihe Under Rob Reilly’s creative lead, WPP won most creative company at the 2022 Cannes Lions Festival of Creativity. He talks about that…

Aaron August 12, 2022

What gaming habits reveal about media consumption

By Ben Holding Jordan Shlacter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of…

Aaron August 11, 2022

How to Create Content for Every Stage of the Buyer's Journey

By Amanda Sellers No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to…

Aaron August 11, 2022

Why You Shouldn’t Ignore the Role of Social Media in Brand Building

By jrumberger@hubspot.com (Jana Rumberger) 90% of people buy from the brands they follow on social media. But the role of social media in brand building…

Aaron August 11, 2022

Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers

By Marty Swant AOL’s former chief — now the founder and CEO of Flowcode — discusses how the adoption of blockchain tech compares to earlier…

Aaron August 11, 2022

The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.

By Tim Peterson Disney’s Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company’s flagship streaming service did see…

Aaron August 11, 2022

Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]

By pbump@hubspot.com (Pamela Bump) Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when…

Aaron August 10, 2022

YouTube Challenges To Boost Subscribers in 2022 | International Association of Digital Marketing Professionals (IADMP) - Part 500