Make space for customers to see their business as part of yours

By lbrowning@hubspot.com (Laura M. Browning) I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

Aaron June 24, 2025

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

By Sophie Miller How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure…

Aaron June 24, 2025

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

By Kiran Shahid Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts…

Aaron June 24, 2025

Why there’s a CPM slump in a growing CTV market

By Seb Joseph CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on…

Aaron June 24, 2025

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

By Sara Guaglione LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower…

Aaron June 24, 2025

The Hidden Toll of Social Media Addiction: What the Data Says

By Headlines Team Social media has become deeply ingrained in our daily routines, shaping how we communicate, consume information, and even perceive ourselves. But behind…

Aaron June 23, 2025

The Deadly Cost of Daylight Saving Time: Why Texans Should Rethink the Clock Change

By Headlines Team Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be…

Aaron June 23, 2025

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

By dg@drift.com (Dave Gerhardt) Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition,…

Aaron June 23, 2025

How to Drive Full Funnel Performance from B2B Thought Leadership

By Lee Odden B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event…

Aaron June 23, 2025

How iHeartMedia kept the tone and personality of its AI-translated podcasts

By Sara Guaglione When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly…

Aaron June 23, 2025

Make space for customers to see their business as part of yours | International Association of Digital Marketing Professionals (IADMP) - Part 50