By Kiran Shahid Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts…
By Sophie Miller How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure…
By Seb Joseph CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on…
By Sara Guaglione LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower…
By Headlines Team Social media has become deeply ingrained in our daily routines, shaping how we communicate, consume information, and even perceive ourselves. But behind…
By Headlines Team Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be…
By dg@drift.com (Dave Gerhardt) Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition,…
By Lee Odden B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event…
By Krystal Scanlon AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs…
By Sara Guaglione When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly…
