B2B Community Playbook: Beyond B2B Marketing with Kathleen Booth of Pavilion

By Lee Odden Relationships and connecting with people on a human level has always been important in business and B2B marketing. Social technologies and platforms…

Aaron July 7, 2025

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

By kbodnar@hubspot.com (Kipp Bodnar) In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some…

Aaron July 7, 2025

Yahoo takes cues from platforms as it offers more editorial control to creators

By Alexander Lee As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo…

Aaron July 7, 2025

Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

By Michael Bürgi For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the…

Aaron July 7, 2025

Podcast companies turn to live events to capture growing advertiser spend

By Alexander Lee As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In…

Aaron July 4, 2025

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

By Mitchell Parton This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers…

Aaron July 4, 2025

This behavioral science principle can make your billboard go viral, here’s how

By Phill Agnew Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher…

Aaron July 3, 2025

Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus

By Sara Guaglione Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the…

Aaron July 3, 2025

Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers

By Jessica Davies This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a…

Aaron July 3, 2025

Floki Launches Norse-Themed Blockchain Game with Real Rewards

By Editorialist Team MMORPG ‘Valhalla’ Goes Live as Crypto Project Expands Beyond Meme Token Origins Floki, the cryptocurrency project that began as a meme token,…

Aaron July 2, 2025

B2B Community Playbook: Beyond B2B Marketing with Kathleen Booth of Pavilion | International Association of Digital Marketing Professionals (IADMP) - Part 48