From third-party cookies to zero-party data: The new rules of email engagement

By Maria Fintanidou A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant…

Aaron July 2, 2025

Substack’s video bet could be a growth hack for small creators

By Alexander Lee As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium.…

Aaron July 2, 2025

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

By Tim Peterson This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why…

Aaron July 2, 2025

The Forgotten Parents: Why Custodial Fathers Struggle to Get Child Support Help

By Headlines Team Single fathers raising children full-time often find themselves in an uncomfortable position: overlooked by the systems designed to support parents. While public…

Aaron July 1, 2025

The Unequal Geography of Veteran Care: What State Lines Say About Post-Service Support in America

By Headlines Team For many Americans, the promise of support for military veterans is a sacred one, a commitment to honor service with real-world resources.…

Aaron July 1, 2025

How I localized AI-generated emails for international markets without losing the human touch

By Aarshiya Khandelwal Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This…

Aaron July 1, 2025

In the age of AI Overviews, Tripadvisor wants to be the destination

By Seb Joseph Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for…

Aaron July 1, 2025

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TV and streaming are one and…

Aaron July 1, 2025

How leading publishers use data to refine subscription and ad strategies

By Piano Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when…

Aaron June 30, 2025

3 Key Marketing Plays for Full Funnel Campaigns on LinkedIn

By Lee Odden Being the best answer for your customers starts with understanding those customers through data. But in the last ten years, B2B marketers…

Aaron June 30, 2025

From third-party cookies to zero-party data: The new rules of email engagement | International Association of Digital Marketing Professionals (IADMP) - Part 48