By Klaviyo This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity…
By lbrowning@hubspot.com (Laura M. Browning) I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…
By Sophie Miller How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure…
By Kiran Shahid Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts…
By Sara Guaglione LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower…
By Seb Joseph CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on…
By Headlines Team Social media has become deeply ingrained in our daily routines, shaping how we communicate, consume information, and even perceive ourselves. But behind…
By Headlines Team Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be…
By dg@drift.com (Dave Gerhardt) Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition,…
By Lee Odden B2B executives aren’t asking for more content, they’re asking for more original thinking At the iResearch Services Thought Leadership for Tomorrow event…
