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      1. /
      2. ‘Multiplier effect’: Lower match...
      3. /
      4. Page 478

    ‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost | International Association of Digital Marketing Professionals (IADMP) - Part 478


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    ‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost

    By Seb Joseph Publishers looking for a bit of good news in their search for sustainable ways to scale their data sans third-party cookies may…

    Aaron September 26, 2022

    How to Grow A Team of Influencers (And Why You Need Them)

    By Neil Patel Curious what an influencer is? Let’s start with a definition.  An influencer is someone with the power to affect (or influence) buying…

    Aaron September 25, 2022

    Social Media Accounts Aren’t The Only Platforms That Can Be Hacked

    By Adam Hacking is something that has become all too common with the internet being as integral to our lives as it is today. While…

    Aaron September 23, 2022

    How marketers are responding to shoppers’ wants this holiday season

    By Ben Holding Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their…

    Aaron September 23, 2022

    How to Create an Editorial Calendar [Examples + Templates]

    By mconley@hubspot.com (Megan Conley) If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad…

    Aaron September 23, 2022

    B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox

    By Lane Ellis The Role of Data in B2B Go-To-Market Strategies 59 percent of B2B marketing and sales leaders have said that they see missing…

    Aaron September 23, 2022

    How A+E Networks cross-promotes podcasts to improve discovery

    By Sara Guaglione A major challenge for pretty much anyone with a podcast these days is the issue of discovery. As more and more publishers…

    Aaron September 23, 2022

    Overheard at Dmexco 2022

    By Ronan Shields After two years of ‘virtual networking’ Dmexco is back IRL with many thousands of execs in the space converging on Köln, Germany…

    Aaron September 23, 2022

    Why IMAX is acquiring AI-driven video company SSIMWAVE

    By Julian Cannon IMAX Corporation is making streaming capabilities a bigger focus for its business. Today, the company has acquired SSIMWAVE Inc., a company that…

    Aaron September 22, 2022

    Your Facebook Ads are Not Performing? Here’s Why

    By Neil Patel Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is…

    Aaron September 22, 2022
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