Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

By Sara Guaglione This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning…

Aaron June 26, 2025

Pitch deck: Pinterest’s Performance+ AI tool makes its case

By Krystal Scanlon Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its…

Aaron June 26, 2025

4 Keys to an Unstoppable Partnership Between Content Team and Agency

By Nick Nelson In-house content marketing teams have their hands full right now. Like all areas of marketing, they’re contending with constrained budgets and rising…

Aaron June 25, 2025

Secrets of savable content: How to create content buyers come back for

By rsukhraj@hubspot.com (Ramona Sukhraj) Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a…

Aaron June 25, 2025

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

By Erin Pennings When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as…

Aaron June 25, 2025

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

By Sam Bradley Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by…

Aaron June 25, 2025

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

By Tim Peterson This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.…

Aaron June 25, 2025

Flight vs. Freeway: Why Air Travel Remains America’s Safest Mode of Transportation

By Headlines Team While headlines often spotlight the rare tragedy of a plane crash, the far more common and far more dangerous road accidents continue…

Aaron June 24, 2025

The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

By Klaviyo This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity…

Aaron June 24, 2025

Make space for customers to see their business as part of yours

By lbrowning@hubspot.com (Laura M. Browning) I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

Aaron June 24, 2025

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop | International Association of Digital Marketing Professionals (IADMP) - Part 47