Why omnichannel advertising needs gaming at its core

By Activision Blizzard Media Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold,…

Aaron June 26, 2025

How to use freebies to optimize your lead generation

By Mandy Bray I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow…

Aaron June 26, 2025

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

By Phill Agnew Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this…

Aaron June 26, 2025

Pitch deck: Pinterest’s Performance+ AI tool makes its case

By Krystal Scanlon Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its…

Aaron June 26, 2025

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

By Sara Guaglione This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning…

Aaron June 26, 2025

4 Keys to an Unstoppable Partnership Between Content Team and Agency

By Nick Nelson In-house content marketing teams have their hands full right now. Like all areas of marketing, they’re contending with constrained budgets and rising…

Aaron June 25, 2025

Secrets of savable content: How to create content buyers come back for

By rsukhraj@hubspot.com (Ramona Sukhraj) Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a…

Aaron June 25, 2025

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

By Erin Pennings When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as…

Aaron June 25, 2025

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

By Sam Bradley Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by…

Aaron June 25, 2025

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

By Tim Peterson This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.…

Aaron June 25, 2025

Why omnichannel advertising needs gaming at its core | International Association of Digital Marketing Professionals (IADMP) - Part 46