By Phill Agnew Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher…
By Sara Guaglione Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the…
By Jessica Davies This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a…
By Editorialist Team MMORPG ‘Valhalla’ Goes Live as Crypto Project Expands Beyond Meme Token Origins Floki, the cryptocurrency project that began as a meme token,…
By Eyeota, a Dun & Bradstreet company Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet In today’s fractured media environment, connected TV and retail…
By Nick Nelson When I partnered with three other baseball bloggers in 2012 to launch a community-driven website for independent, fan-focused coverage, we didn’t set…
By Nathan Lands AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different…
By Maria Fintanidou A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant…
By Alexander Lee As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium.…
By Tim Peterson This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why…
