LinkedIn makes it easier for creators to track performance across platforms

By Alexander Lee LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can…

Aaron July 8, 2025

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

By dg@drift.com (Dave Gerhardt) I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a…

Aaron July 8, 2025

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

By Krystal Scanlon TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance…

Aaron July 8, 2025

Michelle Khare on building Emmy-worthy content — one challenge at a time

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in…

Aaron July 8, 2025

B2B Community Playbook: Beyond B2B Marketing with Kathleen Booth of Pavilion

By Lee Odden Relationships and connecting with people on a human level has always been important in business and B2B marketing. Social technologies and platforms…

Aaron July 7, 2025

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

By kbodnar@hubspot.com (Kipp Bodnar) In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some…

Aaron July 7, 2025

Yahoo takes cues from platforms as it offers more editorial control to creators

By Alexander Lee As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo…

Aaron July 7, 2025

Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

By Michael Bürgi For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the…

Aaron July 7, 2025

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

By Mitchell Parton This article was first published by Digiday sibling Modern Retail. In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers…

Aaron July 4, 2025

Podcast companies turn to live events to capture growing advertiser spend

By Alexander Lee As brands step up their podcast marketing spend, podcast companies are putting on more live events to meet the growing demand. In…

Aaron July 4, 2025

LinkedIn makes it easier for creators to track performance across platforms | International Association of Digital Marketing Professionals (IADMP) - Part 43