Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
By Digiday Editors The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new…
By Digiday Editors The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new…
By Marigold Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of…
By ttaylor@hubspot.com (Tristen Taylor) Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion…
By Lee Odden As B2B marketers dealing with all new levels of uncertainty and expectation, we’re in a constant battle for trust and attention with…
By Devin Reed LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t…
By Seb Joseph Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings…
By Kimeko McCoy At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content…
By HubSpot Staff Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality,…
By HubSpot Staff Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient…
By Nathan Lands If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has…