How to Activate Employee Advocates and Executives as a B2B Influence Engine

By Lee Odden As B2B marketers dealing with all new levels of uncertainty and expectation, we’re in a constant battle for trust and attention with…

Aaron July 16, 2025

How I helped a CEO hit 3m LinkedIn views in 4 months

By Devin Reed LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t…

Aaron July 16, 2025

AI is reshaping Omnicom’s workflow. Its revenue model may be next

By Seb Joseph Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings…

Aaron July 16, 2025

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

By Kimeko McCoy At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content…

Aaron July 16, 2025

5 best CRMs for legal businesses in 2025

By HubSpot Staff Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality,…

Aaron July 16, 2025

5 best CRMs for dental businesses in 2025

By HubSpot Staff Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient…

Aaron July 16, 2025

The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know

By Nathan Lands If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has…

Aaron July 15, 2025

Three publishers’ workforce diversity reports show DEI efforts remain sluggish

By Sara Guaglione Despite years of pledges to diversify their ranks, major publishers are making barely perceptible progress, and in some cases — none at…

Aaron July 15, 2025

Shopify has quietly set boundaries for ‘buy-for-me’ AI bots on merchant sites

By Allison Smith This story was first published by Digiday sibling Modern Retail. Shopify is drawing a line in the sand on agentic AI —…

Aaron July 15, 2025

Dr. Jordan Sudberg on Spinal Compression Fractures: How to Treat the Pain and Reclaim Your Life

By Digital Editor Back pain can have many causes, but few are as sudden, debilitating, and life-altering as a spinal compression fracture. Most common in…

Aaron July 14, 2025

How to Activate Employee Advocates and Executives as a B2B Influence Engine | International Association of Digital Marketing Professionals (IADMP) - Part 41