Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
By Kimeko McCoy Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains…
By Kimeko McCoy Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains…
By HubSpot Staff Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and…
By ttaylor@hubspot.com (Tristen Taylor) Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences,…
By Full Editorial Social media has its perks. Finding out that there is a lice outbreak in your community or receiving information from your child’s…
By Full Editorial Almost every single type of item gets promoted on social media these days, so it shouldn’t be any surprise that you can…
By Seb Joseph In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is…
By Sara Guaglione As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily…
By Miriam Renteria White’s story is more than a profile — it’s a case study in conviction. From taking a bankrupt company and turning it…
By Editorialist Team Finding the right journalist at the right time is the foundation of effective media outreach. A solid media database—sometimes called a journalist…
By lbrowning@hubspot.com (Laura M. Browning) I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had…