By Seb Joseph Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them. It might…

By Full Editorial Social media has its perks. Finding out that there is a lice outbreak in your community or receiving information from your child’s…

By Full Editorial Almost every single type of item gets promoted on social media these days, so it shouldn’t be any surprise that you can…

By Sara Guaglione As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily…

By Seb Joseph In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is…

By Miriam Renteria White’s story is more than a profile — it’s a case study in conviction. From taking a bankrupt company and turning it…

By Editorialist Team Finding the right journalist at the right time is the foundation of effective media outreach. A solid media database—sometimes called a journalist…