Does Blogging Still Matter in B2B Marketing? Plus 5 Examples of Great B2B Blogs

By Lee Odden You know that time in between the holidays and new years when work slows down a bit and you take some time…

Aaron July 23, 2025

7 best CRMs for roofing businesses in 2025

By HubSpot Staff Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most…

Aaron July 23, 2025

To beat the AI squeeze, Newsweek is building revenue beyond traffic

By Jessica Davies Newsweek is launching more subscription products and expanding non-advertising revenue streams as it braces for a future where AI answer engines replace…

Aaron July 23, 2025

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

By Kimeko McCoy For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand…

Aaron July 23, 2025

Why Junk Pickup Companies Should Be Part of Disaster Recovery Planning

By News Right Now When a disaster strikes—be it a natural event like a hurricane or flood, or a man-made incident such as a fire…

Aaron July 22, 2025

Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings

By Michael Bürgi Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity…

Aaron July 22, 2025

The Future of Retail Marketing: Google Ads Trends in Dubai

By Full Editorial Google Ads is changing the game for retail marketing in Dubai. It helps businesses connect with their audience and boost sales. In…

Aaron July 22, 2025

Heineken is expanding the use of contextual targeting on its brand campaigns

By Sam Bradley The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s…

Aaron July 22, 2025

Marginalized creators feel the financial sting of brands’ DEI pullback

By Alexander Lee Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret…

Aaron July 22, 2025

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

By Digiday Editors Related Insights Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars Read More Earlier…

Aaron July 22, 2025

Does Blogging Still Matter in B2B Marketing? Plus 5 Examples of Great B2B Blogs | International Association of Digital Marketing Professionals (IADMP) - Part 38