Why advertisers are still waiting on the CTV promised land

By Kimeko McCoy For the last decade, advertisers have predicted the proverbial death of linear television — and thus linear television advertising — at the…

Aaron April 7, 2023

Why CTV is the next big branding channel for sports advertisers

By Genius Sports Matt Ryter, vice president, sales, Genius Sports Brands targeting sports audiences already know that reaching fans is getting harder and more expensive…

Aaron April 6, 2023

How DSPs are closing the gap between brands and retailers

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Todd Parsons, Criteo’s Chief Product Officer, and Ari Paparo, founder and…

Aaron April 6, 2023

50+ of the Best Affiliate Programs That Pay the Highest Commission

By Dorissa Saint-Juste Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing…

Aaron April 6, 2023

Sitemaps: What They Are, How to Create One & Submit it to Google

By Adriana Stein Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help…

Aaron April 6, 2023

AI makes its mark at Havas Media Group

By Seb Joseph The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example.…

Aaron April 6, 2023

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

By Krystal Scanlon Chances are you’ve not heard of Lemon8. The ByteDance-owned Instagram alternative has kept a low profile since it launched in Japan in…

Aaron April 6, 2023

2023 Guide to Downloading Instagram Posts: Hidden Benefits, Tips, and Responsible Practices

By Adam Hello, Instagram enthusiasts! Are you ready to explore new possibilities within the Instagram realm? An experienced social media blogger crafted an exciting and…

Aaron April 5, 2023

Germany Threatens Twitter With €50m Fine For Failing To Tackle Illegal Content

By Adam Marco Buschmann (FDP), Federal Ministry of Justice (Photo taken by Carsten Kall/picture alliance via … [+]Getty Images Getty Images – dpa/picture coalition Germany’s…

Aaron April 5, 2023

What Is Marketing Attribution & How Do You Report on It?

By dmastin@hubspot.com (Davis Mastin) Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes…

Aaron April 5, 2023

Why advertisers are still waiting on the CTV promised land | International Association of Digital Marketing Professionals (IADMP) - Part 373