How Privy’s former CMO learned to love low-budget, scrappy marketing

By dg@drift.com (Dave Gerhardt) If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is…

Aaron June 30, 2025

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

By Krystal Scanlon While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week,…

Aaron June 30, 2025

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

By Sam Bradley Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was…

Aaron June 30, 2025

Here are the most popular AI video tools that are actually worth your time

By Nathan Lands My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?”…

Aaron June 27, 2025

How employment is projected to transform in media during the AI era

By Digiday Editors The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming…

Aaron June 27, 2025

Sam’s Club sees initial success with digital checkout

By Mitchell Parton This story was originally published on sister site, Modern Retail. Last October, when Sam’s Club opened the doors to its first store…

Aaron June 27, 2025

Why omnichannel advertising needs gaming at its core

By Activision Blizzard Media Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold,…

Aaron June 26, 2025

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

By Phill Agnew Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this…

Aaron June 26, 2025

How to use freebies to optimize your lead generation

By Mandy Bray I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow…

Aaron June 26, 2025

Pitch deck: Pinterest’s Performance+ AI tool makes its case

By Krystal Scanlon Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its…

Aaron June 26, 2025

How Privy’s former CMO learned to love low-budget, scrappy marketing | International Association of Digital Marketing Professionals (IADMP) - Part 36