Making the Most of ChatGPT [+10 Examples]

By Anna Rubkiewicz ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in…

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Why You Should Work with a B2B Influencer Marketing Agency in 2023

By Joshua Nite It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017,…

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How live shopping is shaping the future of retail

By Antoinette Siu Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential…

Aaron May 2, 2023

Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’

By Kristina Monllos For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a…

Aaron May 2, 2023

Nearly One-Quarter Of 10th Grade Girls Spend Seven Hours Or More On Social Media

By Adam The average American teenager spends more time online than on sleep. … [+] in school. getty The latest research by psychologist Jean Twenge…

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Twitter Users Randomly Getting Logged Out For No Reason

By Adam SAN FRANCISCO CA – NOVEMBER 4: Twitter Headquarters stands on 10th Street in 2022. … [+] San Francisco, California. Twitter Inc. began to…

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The state of retail media

By Best Buy Ads Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium.…

Aaron May 1, 2023

This upfronts season, advertisers are leaning on convergent solutions to reach fragmented audiences

By DIRECTV Advertising Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising For advertisers, it’s the most wonderful time of the year. Upfronts and NewFronts, that…

Aaron May 1, 2023

Amazon grants reprieve to ad tech partners in APS’ ongoing pricing saga

By Ronan Shields Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable…

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Adding Value To Blue Check Marks – Top Twitter Accounts Don’t Have To Pay For Twitter Blue

By Adam If the rich and famous don’t have – as in they won’t pay for – blue check marks on Twitter, a … [+]Question:…

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Making the Most of ChatGPT [+10 Examples] | International Association of Digital Marketing Professionals (IADMP) - Part 355