Amazon’s price changes are a window into some of the media industry’s fundamental challenges

By Ronan Shields Amazon and supply-side platforms may have come to a temporary arrangement on how to process cost increases for advertiser demand over the…

Aaron May 5, 2023

Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. NewFronts week is coming to a…

Aaron May 5, 2023

Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

By Wurl Sponsored by Wurl Streaming is having its moment in the spotlight. Last year, streaming surpassed cable viewing for the first time. Meanwhile, the…

Aaron May 4, 2023

The Benefits of Getting a Pre-Listing Inspection before Selling Your Home

By Digital Editor The Benefits of Getting a Pre-Listing Inspection Before Selling Your Home Are you thinking of selling your home soon? A pre-listing inspection is a…

Aaron May 4, 2023

Inside the breakdown of EA’s revenue share deal for Apex Legends esports

By Billy Studholme Times are hard in the esports industry, particularly for teams. Through such a barren spell, the biggest teams are leaving behind the…

Aaron May 4, 2023

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

By Kayleigh Barber This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media…

Aaron May 4, 2023

Hackers Use ChatGPT To Spread Malware On Facebook, Instagram, And WhatsApp

By Adam ChatGPT and other generative AI bots could potentially be deployed in future. … [+] write malware. The bigger issue is the popularity of…

Aaron May 3, 2023

50+ Top 2023 B2B Marketing Events To Learn From

By Lane Ellis What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers…

Aaron May 3, 2023

BBC simplifies website, apps to attract U.S. readers and advertisers

By Sara Guaglione The BBC is consolidating its digital website and apps in the U.S. this fall to attract readers and advertisers on this side…

Aaron May 3, 2023

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

By Sara Guaglione On day two of the Interactive Advertising Bureau’s four-day NewFronts, digital content platforms and streamers pitched new ad formats (with a focus…

Aaron May 3, 2023

Amazon’s price changes are a window into some of the media industry’s fundamental challenges | International Association of Digital Marketing Professionals (IADMP) - Part 353