The 17 Best Marketing Automation Tools Available to You

By iamalexbirkett@gmail.com (Alex Birkett) A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the…

Aaron May 12, 2023

What is a Brand Champion? How to Leverage Them for Your Business

By mbretous@hubspot.com (Martina Bretous) There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not…

Aaron May 12, 2023

Elevate B2B Marketing News: Google’s New AI Search & Always-On B2B Intent Data

By Lane Ellis Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times…

Aaron May 12, 2023

How media agencies are tightening brand safety and transparency measures as influencers tap AI

By Antoinette Siu With greater use of artificial intelligence across influencer marketing and social media, media agencies are having to prioritize transparency and tighten brand…

Aaron May 12, 2023

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim

By Seb Joseph If history is a guide, the latest tet-a-tet between publishers and ad tech vendors will be arduous for the former. This time…

Aaron May 12, 2023

Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

By Kayleigh Barber This week’s Media Briefing looks at how publishers are upping the ante when it comes to the role of sustainability in their…

Aaron May 11, 2023

Why Publicis Sapient’s CMO is mandating that teams use generative AI

By Antoinette Siu With interest in artificial intelligence growing at an overwhelming pace, Teresa Barreira, global CMO of digital consultancy Publicis Sapient, figured the best…

Aaron May 11, 2023

Why ‘Call of Duty: Warzone’ is bringing on a pro gamer as a playable character for the first time

By Alexander Lee On May 31, prominent Twitch streamer Nicholas “Nickmercs” Kolcheff will become the first pro-gamer playable character in “Call of Duty: Warzone,” the…

Aaron May 10, 2023

How to Use Arrays in Google Sheets

By Lauren Farrell Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more…

Aaron May 10, 2023

TopRank Marketing’s 22+ Years of Helping B2B Brands Drive Success

By Lane Ellis 22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has…

Aaron May 10, 2023

The 17 Best Marketing Automation Tools Available to You | International Association of Digital Marketing Professionals (IADMP) - Part 349