By Marty Swant Programmatically-placed ads for dozens of nonprofits and universities have been showing up on misinformation websites — including some that overtly conflict with…
By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Mike Welch, general manager and executive vice president of Xandr, Ben…
By iamalexbirkett@gmail.com (Alex Birkett) A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the…
By mbretous@hubspot.com (Martina Bretous) There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not…
By Lane Ellis Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times…
By Antoinette Siu With greater use of artificial intelligence across influencer marketing and social media, media agencies are having to prioritize transparency and tighten brand…
By Seb Joseph If history is a guide, the latest tet-a-tet between publishers and ad tech vendors will be arduous for the former. This time…
By Kayleigh Barber This week’s Media Briefing looks at how publishers are upping the ante when it comes to the role of sustainability in their…
By Antoinette Siu With interest in artificial intelligence growing at an overwhelming pace, Teresa Barreira, global CMO of digital consultancy Publicis Sapient, figured the best…
By Alexander Lee On May 31, prominent Twitch streamer Nicholas “Nickmercs” Kolcheff will become the first pro-gamer playable character in “Call of Duty: Warzone,” the…
