What this year’s upfronts reveal about the future of TV advertising
By Peer39 Mario Diez, CEO, Peer39 Every year, broadcasters, cable networks and their parent companies gather in New York for the annual upfronts, where they…
By Peer39 Mario Diez, CEO, Peer39 Every year, broadcasters, cable networks and their parent companies gather in New York for the annual upfronts, where they…
By AdDaptive Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign…
By Erin Rodrigue Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is…
By Kristina Monllos Every few years, marketers decide that instead of interrupting entertainment with traditional advertising they’d instead rather be the entertainment. And it looks…
By Alexander Lee The insurgent livestreaming platform Kick is starting to roll out its first advertising offerings, despite some media buyers’ concerns over the potentially…
By Adam In today’s digital age social media has become an integral part of our lives, from instagram reels to facebook posts, we are now…
By Adam The Notes App and President Joe Biden on the Oval Office of White House (left). … [+] campaign being run on Facebook (right).…
By Adam Linda Yaccarino photo by Slaven Valasic/Getty Images. AWXII getty There are few decisions that can compare to selecting the CEO of an organization…
By Digiday Editors Linda Yaccarino will be Twitter’s new CEO, bookending a decades-long career in the TV landscape, and heralding the era of “Twitter 2.0”…
By Maxwell Iskiev The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if…