Social Media Anxiety Is A Real Problem. This Book Author Knows What To Do About It

By Adam Anxiety caused by social media getty There’s a reason why you are doomscrolling. It’s not because you actually care that much about athleisure…

Aaron May 16, 2023

How marketers are reaching audiences on second screens through CTV

By Stirista Sponsored by Stirista With consumers’ attention increasingly divided by numerous and often equally important devices, marketers are pursuing solutions to reach audiences on…

Aaron May 16, 2023

What this year’s upfronts reveal about the future of TV advertising

By Peer39 Mario Diez, CEO, Peer39 Every year, broadcasters, cable networks and their parent companies gather in New York for the annual upfronts, where they…

Aaron May 16, 2023

Why brands are seeking more nuanced, humanized audience segmentation for campaign success

By AdDaptive Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign…

Aaron May 16, 2023

How Marketers Can Use AI Assistants [+12 Best Tools]

By Erin Rodrigue Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is…

Aaron May 16, 2023

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

By Kristina Monllos Every few years, marketers decide that instead of interrupting entertainment with traditional advertising they’d instead rather be the entertainment. And it looks…

Aaron May 16, 2023

Social Media Anxiety Is A Real Problem. This Book Author Knows What To Do About It | International Association of Digital Marketing Professionals (IADMP) - Part 347