Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
By Michael Bürgi As interest in and use of generative AI spreads across the marketing and media spectrum like wildfire — with seemingly every company…
By Michael Bürgi As interest in and use of generative AI spreads across the marketing and media spectrum like wildfire — with seemingly every company…
By Alexander Lee Last month, the United Kingdom’s Competition and Markets Authority blocked Microsoft’s planned acquisition of Activision Blizzard, only for the European Union’s European…
By Adam [unable to retrieve full-text content] Google and Twitter were shielded from legal liability for terrorist acts because they provided terrorist groups with a…
By Olivia Deng Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they…
By Digital Editor SEO, or search engine optimization, is essential to any online business’s success, but it can be costly. Recruiting a reasonable site design…
By Antoinette Siu With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in…
By Julian Cannon PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts…
By Alexander Lee Over the past year, esports organizations and influencers alike have leaned into direct-to-consumer products in their search for sustainable revenue streams. Today,…
By Adam [unable to retrieve full-text content] Tesla CEO Elon Musk continued to use antisemitic and right-wing conspiracies against George Soros, despite his being condemned.…
By Katelyn Drake Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of…