Five years in, the GDPR has had a double-edged impact on the ad market
By Seb Joseph As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A…
By Seb Joseph As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A…
By Tim Peterson Programmatic marketing is seemingly as complicated an endeavor as ever. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain…
By Adam [unable to retrieve full-text content] In the wake of news that Republican Florida Governor. Ron DeSantis will announce his presidential campaign on Twitter…
By Lee Odden The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights…
By Tim Peterson The programmatic advertising industry may have reached its “where’s my flying car?” moment. The automation of ad buying has advanced the market…
By Digital Editor Introduction In today’s competitive business environment, optimizing space utilization is crucial for maximizing productivity and profitability. One effective solution that has gained…
By Cassie Wilson Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an…
By Sam Lauron Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It seems the third-party cookie’s days…
By Kristina Monllos Lenovo wants to be sought after by creators. The personal technology company is starting that mission by working with more creators to…