8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates

By Rebecca Riserbato Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue…

Aaron May 26, 2023

Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B

By Lane Ellis Customer Marketing Is A Key Priority for B2B Marketers This Year A leading 62 percent of U.S. B2B marketers have said that…

Aaron May 26, 2023

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence

By Ronan Shields Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its…

Aaron May 26, 2023

Inside NHL’s content strategy ahead of the Stanley Cup Finals

By Julian Cannon As the NHL Stanley Cup Finals are right around the corner, kicking off on June 8th, the league is diversifying its media…

Aaron May 26, 2023

‘#DeSaster’: DeSantis Roasted Over Botched Twitter Campaign Launch—By Trump, Biden And Others

By Adam [unable to retrieve full-text content] Democrats and Republicans both attacked Florida Governor. Ron DeSantis launched his 2016 presidential campaign via a Twitter Spaces…

Aaron May 25, 2023

How enterprise-grade CDPs are enhancing data processes and improving customer experiences

By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari…

Aaron May 25, 2023

password safe, password keeper

By Digital Editor Are you tired of forgetting your passwords or using the same one for multiple accounts? In today’s digital age, we have to…

Aaron May 25, 2023

How to Recruit Top Talent Using an Inbound Framework

By Daniel Doan Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound…

Aaron May 25, 2023

Five years in, the GDPR has had a double-edged impact on the ad market

By Seb Joseph As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A…

Aaron May 25, 2023

‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit

By Tim Peterson Programmatic marketing is seemingly as complicated an endeavor as ever. The third-party cookie is going away (eventually, probably), but cookieless identifiers remain…

Aaron May 25, 2023

8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates | International Association of Digital Marketing Professionals (IADMP) - Part 341