Nielsen’s RealEyes partnership offers an outcomes measurement solution

By Michael Bürgi Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies…

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Pause for effect: How pause ads reach viewers at can’t-miss moments

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4 best pharma CRMs in 2025

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Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy

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5 community-building tips I’ve learned from working in social media, TV, and nonprofits

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Here’s what media buyers say they need to accelerate ad spend on Netflix

By Sam Bradley Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement…

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Nielsen’s RealEyes partnership offers an outcomes measurement solution | International Association of Digital Marketing Professionals (IADMP) - Part 34