Why defining ‘premium’ experiences is essential for advertisers (and gamers)
By Activision Blizzard Melinda L. Spence, head of global advertising insights, Activision Blizzard Media Players have high standards when it comes to the games they…
- ABOUT
- NEWS
- MEMBERS
- EVENTS
- Awards
- ARTICLES
- ARTICLES
- TOPICS
- A/B Testing
- Retargeting
- Email Marketing
- Search Engine Optimization
- Attribution
- Geo-Targeting
- Audience Building
- Social Media Marketing
- Growth Hacking
- Social Selling
- Big Data
- Growth Marketing Tools
- Content Marketing
- Sustainable Growth Strategies
- Industry News
- Targeting
- Conversion Rate Optimization
- Marketing & Sales Automation
- Customer Engagement
- Teams and Process
- Measurement and ROI
- Usability / Design
- Customer Experience
- Mobile Marketing
- Data Science
- User Acquisition
- Optimization
- Video Marketing
- Digital Marketing
- Paid Search Marketing
- Digital Strategy
- Web Analytics
- Predictive Analysis
- Web Experience Management
- Digital Transformation
- Programmatic Advertising
- KNOWLEDGE CENTER
- CAREER CENTER
- REWARDS
- SERVICES
- OPPORTUNITIES
- Membership
- Already a Member? Sign In
- Corporate Membership
- Academic Institution Membership
- Professional Code
- Brand / Advertiser Membership
- Associate Membership
- Membership Agreement
- 90-Day Free Trial
- Agency Membership
- Membership Categories & Dues
- Claim Your Company Profile
- Membership Benefits
- Publisher Membership
- Membership Discounts
- Claim Your Individual Profile
- Individual Membership
- Technology Enabler Membership
- Member Testimonials
- Contact
