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      1. /
      2. How brands are leveraging...
      3. /
      4. Page 331

    How brands are leveraging RMNs’ in-store capabilities to engage shoppers | International Association of Digital Marketing Professionals (IADMP) - Part 331


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    How brands are leveraging RMNs’ in-store capabilities to engage shoppers

    By Best Buy Ads As brands and agencies continue investing in retail media networks, teams are increasingly turning to RMN-driven in-store ads to influence customers’…

    Aaron June 22, 2023

    10 Key Take-Aways From ANA’s Masters of B2B Marketing

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    Aaron June 22, 2023

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    Aaron June 22, 2023

    Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings 

    By Kayleigh Barber Publishers are banking on advertisers adopting their first-party data offerings, but it takes time to get marketers to believe in the power…

    Aaron June 22, 2023

    Musk Says ‘Cisgender’ And ‘Cis’ Are Now ‘Slurs’ On Twitter

    By Adam [unable to retrieve full-text content] Twitter’s executive chair Elon Musk said late Tuesday the words “cisgender” and “cis” are considered “slurs” under the…

    Aaron June 21, 2023

    How media companies are maximizing efficiencies to drive profits

    By Alexander Group It’s an understatement to say that markets and buyer perspectives constantly change. The ongoing transformations that mark media as a dynamic —…

    Aaron June 21, 2023

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    How to Use Facebook Live: The Ultimate Guide

    By sbernazzani@hubspot.com (Sophia Bernazzani) It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million…

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    What B2B Marketers Need to Know from LinkedIn’s New Benchmark Report

    By Nick Nelson It is one of my great privileges as a B2B marketer to be able to collaborate with the brilliant minds at LinkedIn…

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    Elon Musk Says ‘Cisgender’ Now Considered A Slur On Twitter

    By Adam Elon Musk attends Viva Technology, a conference dedicated to startups and innovation. … [+]The Porte de Versailles Exhibition Centre in Paris will be…

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