The New Kingdom of Content for B2B Marketing – TopRank at B2B Ignite London | International Association of Digital Marketing Professionals (IADMP)

The New Kingdom of Content for B2B Marketing – TopRank at B2B Ignite London

By Lee Odden As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are…

Aaron June 23, 2023

Elevate B2B Marketing News Weekly Roundup: B2B Marketers Using More AI & The B2B Creativity Formula

By Lane Ellis How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the…

Aaron June 23, 2023

Execs differ on what form AI will take in their companies at Cannes — but agree it will have a place

By Kimeko McCoy Conversations around generative artificial intelligence have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival…

Aaron June 23, 2023

With a €40 million GDPR fine against Criteo, French regulators target the Parisian giant over its data practices

By Marty Swant As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong…

Aaron June 23, 2023

Meta Will Block All News Stories On Facebook And Instagram In Canada After New Law Demands Payment To Publishers

By Adam Topline Meta is blocking access to articles of news for Facebook and Instagram users after Canada passed the Online News Act. This law…

Aaron June 23, 2023

Deciphering the Value of Corporate Learning

By Adam Learning and development (L&D) is the most direct path to synchronize employee capabilities with business objectives. It is an undertaking millions commit to…

Aaron June 22, 2023

Generative AI and the Future of Marketing

By Adam Generative artificial intelligence is a form of AI that is becoming increasingly popular in marketing companies from legacy brands to small businesses. Generative…

Aaron June 22, 2023

How brands are leveraging RMNs’ in-store capabilities to engage shoppers

By Best Buy Ads As brands and agencies continue investing in retail media networks, teams are increasingly turning to RMN-driven in-store ads to influence customers’…

Aaron June 22, 2023

10 Key Take-Aways From ANA’s Masters of B2B Marketing

By Lane Ellis What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters…

Aaron June 22, 2023

Digiday+ Research Briefing: Meetings draw attendees to Cannes this year, but cost is a big barrier

By Catherine Wolf Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing,…

Aaron June 22, 2023

The New Kingdom of Content for B2B Marketing – TopRank at B2B Ignite London | International Association of Digital Marketing Professionals (IADMP) - Part 330